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John the ‘Sockman’ was originally a rice farmer and sheep breeder. 20 years ago a life change lead him to start a group promoting Australian Wool and eventually creating the Bull Road Sock Brand.
His socks are made with 70% Australian Wool for warmth and comfort and 30% Nylon for durability, they soon became a favorite with his customers who will wear nothing other than Bull road Socks.
The socks are now exported around the world including to New Zealand, Canada, USA and Germany!